# big fish eats small fish
The game has unwritten rules. The ocean’s bounty is not shared equally. Also big fish just get bigger.
In a world where the water never stops moving, the only way forward — is to grow.
# growing and reinforcing
First be more useful than noticeable, then more noticeable than expensive, and finally more expensive than replaceable.
Each cycle has a self-reinforcing factor that speeds up the next cycle, so every subsequent step becomes easier than the previous one.
# who I am and what I do
Konstantin Shirshov here. I develop digital products and help businesses become big.